Derek Swegle had the skills and reputation, just not in Panama City Beach. To win over a new crowd, he needed a brand that built trust from the jump.
Solution
We (Mekanika Design & Dployd.co) teamed up to craft a clean, local-forward identity—drawing on sun, ocean, and tree elements with bold, confident type to match Derek’s high standards and craftsmanship.
Colorful, two-sided business cards.A peak inside the logo design process, combining the Florida hallmarks of sunset, ocean and pine trees into a cohesive whole.Habitat Hardwood Floors homepage.Handmade, laser-etched coasters to give to clients as a thoughtful leave-behind.Custom-designed vehicle wrap for all fleet vehicles.Yard signs.Local brand element (pines).Local brand element (ocean sunset).Brand color exploration.Why green?Why orange?Why brown?
