Case Study
MDC Corporation
Problem
MDC Corporation was already a trusted name in Kansas City real estate. The challenge? Making it clear to customers that they handle everything—development, land planning, construction, design, engineering, property management, and leasing—all under one roof.
Solution
MDC needed a brand that reflected trust, professionalism, and their all-in-one capabilities. Every design choice—from typography to color—was made to support that message. The subtle circle in the logo reinforces MDC as the customer’s single-source solution.
